Sleeping beauty: How skincare & wellness is blending

Consumers are recognizing the connection between beauty and overall well-being, shifting their focus beyond external appearance. Market research shows that lifestyle factors such as stress, lack of sleep, unhealthy diet, and physical inactivity negatively affect skin health. Indians prioritize getting enough sleep and eating healthily to prevent signs of aging. Brands have the opportunity to tap into the mind-body connection trend, with products that promote holistic wellness. Studies show that sleep deprivation affects facial skin parameters.

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