FMCG companies eye demand recovery as prices cool

FMCG companies are looking to put a tough year behind and are expecting consumer demand to improve in the New Year. Industry experts said that price reductions by players in the fast-moving consumer goods industry will help boost demand. The year 2023 has been a rather difficult one for major FMCG companies as they struggled with volume growth while fighting to guard their market share from local players that mushroomed as inflationary pressures cooled off.

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