The state government of Odisha showcased its tourism potential at the World Travel Market in London to attract overseas tourists. The government delegation held meetings with stakeholders and promoted the annual eco-retreat glamping festival. The state's tourism industry has seen a significant recovery in 2022, with an 875% growth in the inflow of foreign tourists compared to 2021. The top three countries generating the most international tourists for Odisha were the USA, Japan, and Germany.
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