High court rejects Pepsi's plea against Parle on tagline use

The Delhi High Court has rejected PepsiCo's request to restrain Parle Agro from using the tagline "For The Bold" on its B Fizz bottles. PepsiCo argued that it holds a valid trademark registration for the tagline, but Parle claimed that the tagline is merely descriptive and does not indicate the origin of the goods.

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