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Sunday, September 17, 2023

Dabur scaling up Hajmola and Odomos to include them on its power brand list

Home-grown FMCG major Dabur is scaling up its digestive brand Hajmola and mosquito repellent brand Odomos, amplifying their reach to include them on the list of its power brands, CEO Mohit Malhotra said. Dabur's fast moving consumer goods (FMCG) portfolio currently includes nine distinct power brands -- eight in India and one in the overseas markets, which together account for 70 per cent of its total sales.

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